Our Story

We’re a team of individuals obsessed with practical ways to make better health inevitable.

Our founder’s story: 

Dr. Austin Perlmutter is an author, researcher and brain expert who has educated millions of people around the world about the value of better health. With two grandparents succumbing to Alzheimer’s disease, personal experiences with poor mental health and most people today experiencing at least one chronic and largely preventable disease he knows that more must be done for brain health at home. 

As he researched and taught on strategies to improve and protect brain health for adults and children, he learned about the incredible power of clean air to promote better mood and cognition, and the risk posed by indoor air pollution. When it came time to recommend an air purifier, he found that most products on the market were marketed using unverified claims. Worse yet, many products were actually worsening indoor air quality! This led him to develop Lichen Air as an evidence-based antidote to low quality indoor air. 

Dr. Austin Perlmutter is a major advocate for getting outside and the healing benefits of nature. Lichen Air is inspired by the incredible nature of the Pacific Northwest, which he is honored to call home.